Joshua Naylor

UX Design Leader

I am a design leader who has worked for over 17 years inquisitively learning and enhancing what connects a great customer experience. My expertise includes leading highly effective design teams to deliver on customer and business goals, a hands-on background in the front-end, visual design skills across mobile and web, and the adoption and championing of emerging standards. I am passionate about designing the right solutions to complex business problems. My colleagues often look to me for answers, describing me as one who welcomes challenges and overcomes adversity. My goal is to lead an efficient team of designers and researchers to pioneer and grow by empowering them to create human-centered, responsible designs.


Peapod Digital Labs | Ahold Delhaize Chicago, IL Nov 2019–Current

Sr. Experience Design Manager

  • Managing a team of UI/UX designers, UX researchers, and content designers to innovate and deliver on our ecommerce mobile apps and websites for the fourth largest grocer in the United States
  • Leading our Loyalty, Savings, and Health & Wellness product teams to give customers the tools to make healthier, more sustainable choices while saving money along the way
  • Established our DesignOps practice at PDL to better optimize, standardize, and evangelize user experience design across the organization
  • Guiding business strategy as a key leader of the product organization from standups to quarterly roadmap meetings by leveraging design thinking and data-driven, customer-centric decisions

Vivid Seats Chicago, IL Aug 2013–Mar 2019

Lead User Experience Designer Feb 2015–Mar 2019

  • Led all UX design initiatives as a manager on the product team for ecommerce platform growing from 300M in revenue to over 3B by rapidly iterating and making data-inspired improvements
  • Built and managed a team of UX designers, front-end engineers, and graphic designers in a lean, agile environment to deliver across all internal and customer facing products
  • Designed and tested scores of product features and multivariate tests that increased conversion through direct collaboration and leadership across broad stakeholder groups including executives, product owners, and engineering managers
  • Championed the adoption of UX best practices such as user testing, design systems, rapid prototyping, journey mapping, competitive research, and living style guides

Sr. Front-end Engineer Aug 2013–Feb 2015

  • Partnered with stakeholders to design and develop the first responsive redesign of
  • Worked one on one with CEO to design first mobile app for iOS and Android
  • Designed and developed industry-first sales app SkyBox adopted by thousands of ticket brokers used for selling millions of tickets
  • Created visual designs, ux flows and prototypes for all products spanning desktop, mobile, and app

Vertex Software Austin, TX Feb 2010–Apr 2013

Director of Web Development

  • Managed full stack team of designers, front-end developers, and back-end developers to create dozens of high-traffic websites in Austin and abroad
  • Spearheaded adoption of new principles such as responsive design, mobile first, adaptive design, and agile development
  • Collaborated with clients to determine business goals and develop strategies for launching their websites with measurable results

Doxia Web Design Elkhart, IN Sep 2008–Dec 2009

Web Designer

  • Designed and developed websites for small to medium sized businesses either hand-coded or utilizing CMS WordPress
  • Consulted with prospective and existing clients to formalize project goals and propose future developments across a diverse range of industries






Currently in Chicago, IL

I love travel (30 countries and counting), photography, writing, film, piano, ping pong, coffee roasting, beer, disc golf, yoga, hiking, gaming, running, cycling, and all things technology.